ELI5: Explain Like I'm 5

Nativa

Okay kiddo, so a Nativa is a type of advertising that involves using content that blends in with the environment it's in. It's like playing hide and seek, but instead of hiding yourself, you're hiding an ad!

For example, have you ever seen a video on YouTube where at the beginning the person says "This video is brought to you by..." and then talks about a product or service? That's a Nativa ad! It looks like a regular video, but it's actually an ad that's trying to sell you something.

The idea behind a Nativa ad is to make it more interesting and engaging than a regular ad. Sometimes people get annoyed with commercials because they interrupt the show they're watching, but with a Nativa ad, it's like you're still watching the show!

However, it's really important for companies to be honest about their Nativa ads. They need to make it clear that it's actually an advertisement because if they trick people into thinking it's something else, that's not fair. So, always remember to be careful and make sure you know what you're watching!