Neuroeconomics

Neuroeconomics is a way to study how people make decisions. It involves looking at the brain and how it reacts to decisions we make. It does this by measuring things such as brain activity, heart rate, and even behavior. Neuroeconomics also looks at how we weigh different options and our emotional reactions to these choices. By doing this, we can gain a better understanding of how people make decisions, which can help us make better decisions ourselves.