ELI5: Explain Like I'm 5

OGSM

OGSM stands for Objectives, Goals, Strategies and Measures. The OGSM method is a way of planning to help people or businesses reach their objectives and goals.

Objectives are what you hope to achieve. For example, your objective may be to increase the amount of people that use your company's product.

Goals are the results that you need to achieve in order to reach your business objective. For example, you may have the goal of getting 10,000 more people to use your product over the next six months.

Strategies are the steps you will take to reach your goals. For example, you may create a marketing campaign that will help to increase the number of people using your product.

Measures are the ways in which you will measure whether your strategies are working. For example, you may measure the success of your marketing campaign by tracking the number of people that have started using your product.