Online presence management is taking care of the way you appear online. This means making sure that when people search for your name on the Internet, they can easily find the information you want them to see. This can be done by creating a website that showcases the best things about you, like your work experience, awards, and education. It also means creating social media accounts, like on Instagram or Twitter, and using them to post content that reflects positively on you. Finally, it means responding to any negative comments you see about yourself to try and turn them into something positive.