ELI5: Explain Like I'm 5

Panini Group

Panini Group is a company that makes special things called "stickers" and "tradable cards" that have pictures of famous athletes or characters on them. They sell these stickers and cards in packs or boxes that people can buy to collect and trade with their friends. It's like a fun game where you try to collect as many different stickers or cards as possible. Panini Group is very good at making these stickers and cards, and lots of people all around the world like to collect them.