ELI5: Explain Like I'm 5

Pay-per-call advertising

Pay-per-call advertising is a way for companies to advertise their products or services. Instead of people having to search for a company on their own, companies can purchase ads and when people see them, they can click or call the company directly. When someone calls, the company pays the advertiser a fee, which is why it's called "pay-per-call" advertising. It can be helpful for companies to reach more customers quickly and easily.