Place branding

Place branding is when you decide what kind of image to give a particular place. It's like choosing what kind of clothes to wear. You decide how you want people to think about that particular place. Places like cities, states, regions and countries all have something that makes them special or unique, and place branding is about showing that off! For example, you might choose a certain logo, phrase or message to put on brochures, websites or signs to make people think positively about a certain place.