ELI5: Explain Like I'm 5

Political Google bombs in the 2004 U.S. presidential election

Okay kiddo, imagine you and your friends want to make sure everyone at school knows how cool your friend Billy is. So what do you do? You go around telling everyone how amazing Billy is and why they should vote for him for class president. This is kind of what happened in the 2004 US Presidential Election with something called a "political Google bomb".

Back in those days, Google was still a pretty new thing and people were just starting to figure out how to use it to their advantage. One way that some people tried to do this was by using a technique called "Google bombing". This involved getting lots of other people to link to a certain website using a specific word or phrase as the link text, making that website more likely to show up at the top of search results when someone searched for that word or phrase on Google.

So, in the 2004 US Presidential Election, some people who really didn't like the current President, George W. Bush, decided to use Google bombs to try to make him look bad. They used the phrase "miserable failure" and linked it to Bush's official White House biography page. So, when people searched for "miserable failure" on Google, the first result would be Bush's page.

This was a clever way for people to use Google to spread their message and try to sway public opinion. But it wasn't just one side playing this game. Some supporters of Bush fought back by creating their own Google bombs. They used the phrase "waffles" and linked it to the official campaign website of Bush's opponent, John Kerry. So, when people searched for "waffles", Kerry's website would show up at the top of the search results.

Overall, these political Google bombs didn't have a huge impact on the election. Most people probably didn't even know they were happening. But they were an interesting way for people to try to influence what other people saw when they searched for something on Google.