Okay kiddo, you know how when you have some money and you want to buy toys or candy or other fun stuff? Well, companies also want to make money so they can keep making things for people to buy.
One way they try to make more money is by using marketing strategies. This means they come up with special ways to sell their products that make people want to buy more of them. For example, sometimes they'll make an ad with fun music and bright colors to catch your attention.
But just because a company spends money on marketing, it doesn't always mean they'll make more money in the end. That's where the "profit impact" part comes in. "Profit" is money left over after the company has paid for all its expenses like making the product and marketing it.
If the company's marketing strategy is good, more people will want to buy their products and they'll make more profit. But if the strategy is bad, people might not want to buy as much, and the company might lose money instead.
So the profit impact of a marketing strategy is how much money the company makes or loses because of that strategy. It's like a special equation that helps the company figure out if their marketing is worth it or not.