Regulatory focus theory
Regulatory focus theory is a way of thinking about how people make decisions and how they take action. It talks about how people can focus either on long-term goals or short-term ones. It also explains why some people are more likely to focus on their successes (promotion focus) while others make decisions based more on avoiding mistakes (prevention focus). Finally, it helps us understand why people can find it easier to do some kinds of tasks than others.
When it comes to making decisions and taking action, people have different ways of focusing. Some people like to have long-term goals in mind and try to work towards those goals. This is called a “promotion focus". Other people like to focus more on avoiding mistakes and trying to stay safe and secure. This is called a “prevention focus".
Regulatory focus theory helps us to understand why some people find it easier to do some kind of tasks than others. People who have a promotion focus will find things like studying for a test or working on a project easier than people with a prevention focus. This is because promotion focusers are more likely to think about the rewards they will get when they succeed while prevention focusers think more about the mistakes they want to avoid.
Regulatory focus theory helps us understand how people approach decisions, tasks and goals and why some people are better at certain tasks than others.
When it comes to making decisions and taking action, people have different ways of focusing. Some people like to have long-term goals in mind and try to work towards those goals. This is called a “promotion focus". Other people like to focus more on avoiding mistakes and trying to stay safe and secure. This is called a “prevention focus".
Regulatory focus theory helps us to understand why some people find it easier to do some kind of tasks than others. People who have a promotion focus will find things like studying for a test or working on a project easier than people with a prevention focus. This is because promotion focusers are more likely to think about the rewards they will get when they succeed while prevention focusers think more about the mistakes they want to avoid.
Regulatory focus theory helps us understand how people approach decisions, tasks and goals and why some people are better at certain tasks than others.