Response modeling methodology

Response modeling methodology is a way of analyzing data to figure out how different people will react to different things. It looks at what kinds of things people usually respond to and how they usually respond to them. By looking at these patterns, researchers can figure out what kinds of things people are likely to respond to, so they can use this information to plan campaigns, ads and other strategies to get people to do what they want. For example, if research shows that people are more likely to go to a store when their friends do, a business might use that knowledge to create a campaign that includes inviting friends to the store together.