ELI5: Explain Like I'm 5

SG&A

SG&A stands for selling, general, and administrative expenses, which are the costs that a company incurs in order to operate and make sales.

"Selling" includes expenses related to marketing and advertising, like creating commercials, designing packaging, or running social media campaigns.

"General" covers all other expenses that a company incurs that are not directly related to production or sales, like rent for office space or salaries for employees who don't work in production or sales departments.

"Administrative" refers to expenses related to running the company as a whole, such as legal and accounting fees, insurance costs, or IT support.

Basically, SG&A expenses are the costs that a company has to pay to operate, maintain, and promote itself in order to make sales and stay in business.