Services marketing

Services marketing is about providing products and services that people need and want. It is like going to the store to buy food or clothes. You go to the store, pay for what you want, then leave with what you purchased. Services marketing is similar but instead of buying physical items, you are buying things like medical care, housekeeping, or transportation. Companies providing these services want to make sure that you get what you need and that you are happy with their service. They want to make sure that their services are providing value and making customers happy so they will come back and use their services again.