Social commerce is a way for businesses to sell products and services online using social media. It is a way for companies to connect with customers and build relationships with them. To do this, businesses often create posts on their social media accounts which promote their products or services. They may also run promotions or contests which give customers a chance to win something in exchange for buying a product or service. The goal of social commerce is to make it easy for customers to buy from a business and create a positive customer experience.