ELI5: Explain Like I'm 5

Social multiplier effect

Have you ever heard of a snowball? It's a ball made of snow that gets bigger and bigger as you roll it down a snowy hill. That's kind of like the social multiplier effect, but with ideas or behaviors instead of snow.

Let's say one person shares an idea or does something cool, like picking up litter outside. Others around them might see it and think, "That's a good idea. I should do that too." They might start picking up litter as well. Then, their friends or family might see them doing it and think, "Wow, that's a good idea, and so-and-so is doing it too! I should start doing that as well!" And so on, and so forth.

The social multiplier effect happens when one person's behavior or idea influences others around them, who then influence even more people, and so on, creating a "multiplier effect" of change. It can happen with all sorts of things, like recycling, kindness, or even wearing a certain style of clothing.

Basically, by doing something positive or helpful, a person can inspire others to do the same, creating a cycle of good behavior that spreads throughout a community.