ELI5: Explain Like I'm 5

Symbol-intensive brand

"Okay kiddo, let's talk about symbol-intensive brands! Have you ever seen a logo or a picture that reminds you of something or someone? That's a symbol, and some companies really like to use symbols to help people remember their brand. That's where the term "symbol-intensive brand" comes from. Basically, it means that a company uses a lot of symbols, pictures or logos to help people remember their brand even better. So, when you see that symbol, you know exactly which company it belongs to and what they do. It's like a special picture friend that helps you recognize your favorite companies!"