ELI5: Explain Like I'm 5

The California Raisins

Okay kiddo, have you ever heard of raisins before? They're those little sweet and wrinkly fruits that people love to snack on. Well, in the 1980s, there was a group of advertising people who decided to create a set of commercials using some cool and funky characters to sell raisins. They wanted to make people excited about eating raisins!

So, they came up with the idea of the California Raisins. These were animated characters made to look like little singing and dancing raisins. Each one had a different personality - there was the one that played the saxophone, and the one that loved to dance. They even had their own theme song that went like this: "I heard it through the grapevine, raisins are dancin' in the vine!"

The commercials were a huge success. Kids and adults loved the California Raisins because they were funny, catchy, and just plain cool. People started buying more raisins than ever before, just because they wanted to be like the California Raisins.

The California Raisins even went on to have their own TV show, where they starred in their own adventures and sang some of the coolest songs ever. To this day, people still love the California Raisins and remember them as one of the most fun and memorable advertising campaigns ever. And that's how raisins became even more popular, thanks to the California Raisins!