Uses and gratifications theory

Uses and gratifications theory is a way of studying how people use media. It looks at why people use media, which may be for things like entertainment, relaxation, or connection. It also takes into account how people interact with media, and how it affects their everyday lives. It can help show what people get from using a certain type of media or product. For example, if people are using social media, the theory can explain why they're using it and what they're getting out of it.