Value investing is a strategy used by some investors to find good investments by looking for stocks or other assets that are priced lower than they think they should be. They try to buy these assets in hopes that the price will go up in the future. To do this, they look at things like the company’s financials, company news, and how the company compares to its competitors. If they believe that a company is worth more than it’s trading for and that it is priced lower than it should be, they may decide to buy it to make a profit when it’s price goes up.