Variable pricing

Variable pricing is a way of pricing items or services differently based on different factors. For instance, a store might charge someone in a city that is far away more money to ship the same item than they would to someone in the same city. This is done because it costs more money and takes more time to ship the item to the person who lives farther away. Variable pricing helps the store make sure they get the same amount of money for each item they sell, regardless of where it is going.