Visual brand language

Visual brand language is like the clothes that a company wears to show people who they are. Just like how you wear your favorite shirt to represent who you are, companies use pictures, colors, fonts, and logos to show people what they are all about.

For example, when you see a picture of a golden arch, you know that McDonald's is near. You can recognize it because of their visual brand language. All McDonald's restaurants have the same design, colors, and logos. This helps people know that it's McDonald's and they can expect the same food, service, and experience every time they go there.

Another example is the Apple logo, you can easily recognize it anywhere. It's unique and the company uses the same logo on all their products, making it easy to identify them. Apple also uses clean and simple designs, consistent fonts, and colors, which are part of their visual brand language.

In summary, visual brand language is the way a company presents itself to the world through pictures, colors, logos, and designs. It is a way of expressing who they are and what they represent. Just like how we dress to show people who we are, companies use their visual brand language to show the same thing to their customers.