ELI5: Explain Like I'm 5

Wanghong economy

Wanghong economy means that there are people who are very popular online and they make money from it. These people are called "wanghong." They use social media platforms like TikTok to share funny videos, beauty tutorials, and other entertaining content. The more people who follow and like their posts, the more popular they become.

When a wanghong has a lot of followers, they can make money by promoting products or services. Brands pay wanghongs to advertise their products on their social media profiles. For example, a beauty brand may pay a famous wanghong to promote its new lipstick shade. This is called influencer marketing.

Wanghongs also make money by selling their own merchandise, such as t-shirts or phone cases with their name or logo on them. They can also earn money from ad revenue on their social media pages.

So, in short, wanghong economy is all about making money from being popular on social media by promoting products, selling merchandise, and earning ad revenue.