ELI5: Explain Like I'm 5

Wilshire Associates

Wilshire Associates is a company that helps people make decisions about their money. They do this by giving people information about different types of investments, like stocks and bonds. You know how when you play with your toys, you have to decide which toy you want to play with first? Well, adults have to make similar decisions with their money.

Wilshire Associates helps grown-ups by doing a lot of research and collecting information about all the different toys, I mean investments, that are available. They look at how well each investment has done in the past and how risky it might be. Do you remember when you played with a new toy and it was really fun? Well, some investments can be like that too, and they might make a lot of money for the person who chooses to invest in them. But just like sometimes a toy breaks or you get bored with it, some investments can also lose money.

So, Wilshire Associates gives people advice on which toys, I mean investments, they think might be good choices. They want to help grown-ups make the best decisions with their money so they can have enough for important things like buying a house or going on vacations. They help people create a plan for their money that will help them reach their goals.

But Wilshire Associates doesn't just help individuals. They also work with big companies and organizations to help them with their investments. You might have seen in school how people work together to build really tall towers with blocks. It's kind of like that. Wilshire Associates helps big companies and organizations build their towers of money so they can be strong and successful.

In summary, Wilshire Associates is a company that helps people, big companies, and organizations make smart choices about their money by giving them advice on different types of investments. They work like a toy expert, helping everyone find the best toys, I mean investments, that will help them reach their goals and have a happy and successful future.