Branded entertainment

Branded entertainment is when companies put their brand (name or logo) into different types of entertainment. This could be TV shows, movies, online videos, or music. The point of branded entertainment is to show people how great their brand is, and to get people to think positively about it. For example, if a car company puts their name and logo into an action movie, people will remember the car company and think of it when they look for a car to buy. It can be hard for companies to get people to remember their brand, so using branded entertainment is a way for them to get people talking about their products.