Integrated marketing communications

Integrated Marketing Communications (IMC) is a way of promoting a product or service. When you use IMC, your company is sending out different messages and advertising through different channels, such as television, radio, and the internet. All of these pieces work together to get people interested in what you are selling. For example, you can run an ad on TV, and then later run a social media post about the same product. The idea is that all of these pieces reach different people, and together they will spread the word about your product or service.