ELI5: Explain Like I'm 5

Corporate advisory

Okay kiddo, let me tell you all about corporate advisory.

Imagine you run a lemonade stand and are trying to make it the best in town. Now, if you're having a tough time because you don't know what to do next, you might go to someone who's an expert in lemonade stands, and who can give you advice on how to make it better.

This is what corporate advisors do, they help businesses make informed decisions about what steps to take next. But instead of lemonade stands, they work with bigger businesses and organizations.

Let's say a big company wants to merge with another big company or wants to make a big investment - that's where corporate advisors come in. They help these businesses come up with a plan of action, weigh the pros and cons, analyze the potential risks, and figure out how to get the best outcome possible.

Corporate advisors work closely with the business and its leaders to give them insights into markets, competitors, economic trends, and other factors that can affect the business. They help find ways to improve performance, manage risk, raise capital or find new ways to grow the business.

So, in short, corporate advisory is all about helping a business to make smart decisions, grow and succeed in the long run.