ELI5: Explain Like I'm 5

Abrdn

Okay kiddo, so abrdn used to be called Standard Life Aberdeen, but they decided to shorten their name. They are a big company that helps people handle and invest their money.

Think of it like this, when you get money from your piggy bank, you need a safe place to keep it. That's what abrdn does; they help grown-ups keep their money safe and even make more money from it!

Now, sometimes when we grow up, we decide to change our name to something shorter or cooler. It's the same thing for abrdn; they changed their name to be easier to remember and sound more modern. But don't worry, they're still really good at helping grown-ups with their money!