ELI5: Explain Like I'm 5

Advergame

An advergame is a video game that’s made to sell a product. It’s like playing a game, but the game is made to help a company sell stuff. So, let’s say there’s a company that sells cereal. They might make a video game where you play as a character who has to collect different types of cereal. The more cereal you collect, the higher your score.

The company hopes that by playing this game, you’ll think about their cereal and maybe even want to buy it next time you’re at the store.

So, an advergame is kind of like a sneaky way for a company to try to make you want to buy their stuff by making a fun game that’s all about their product.