ELI5: Explain Like I'm 5

Advergaming

Advergaming is like playing a game with a toy that has a commercial on it, but on the internet or a video game. Companies use advergaming to try to sell you their products or tell you about their brand.

For example, let's say a company makes a cereal called "Fruit Loops". They might create a game where the main character has to collect all the Fruit Loops cereal while avoiding obstacles. While you play the game, you see images of Fruit Loops and the company's logo. This helps the company to try to get you interested in buying their cereal.

Sometimes advergaming can be fun and entertaining, but you should be careful not to believe everything the game tells you or feel like you have to buy the product. It's important to remember that the main goal of advergaming is to try to sell you something, not just to have fun.