ELI5: Explain Like I'm 5

Advertising adstock

Okay kiddo, let me explain what is meant by adstock in advertising. Have you ever seen an advertisement for a product or service that you really liked and remembered it even after a few days or weeks? That's what adstock is all about.

Adstock is like the memory in your brain, except that it is the memory of a person about a brand or a product that they have seen in an advertisement. Think of it like a shelf in a store where each time a new ad for a product is shown, it gets added to the shelf. The more times an advertisement is seen, the more it fills up the shelf, making it more likely that the person will remember the brand or product and consider buying it.

Now imagine that you are a company that wants to sell a product or service. You create an advertisement and show it to people, hoping that they will remember your brand and buy your product. But the problem is, people don't always remember everything right away. So you continue to show the advertisement repeatedly to the same people over a period of time. This builds up the adstock, which means that the more times they see it, the more likely they are to remember it and buy your product.

Adstock is an important concept in advertising, as it helps companies understand the impact of their advertising campaigns over time. By measuring adstock they can determine how much impact their advertising has in the short term and long term, as well as the effects of changes in their advertising strategy.

So, to sum it up, adstock is like the memory of a person about a brand or product that they have seen in an advertisement, and it is built up over time through repeated exposure to the same advertisement.