ELI5: Explain Like I'm 5

Advertising character

An advertising character is like having a special friend who helps to sell things. Just like your favorite cartoon characters like Mickey Mouse or Spongebob Squarepants, companies can create their own special characters. These characters might be animals, people or even things like cars or food.

These characters are created to be very memorable so that when you see them, you will remember the product or brand they are trying to sell. They might have a catchy jingle or a funny catchphrase that helps you remember them even more.

Companies spend a lot of time and money creating advertising characters because they want you to associate them with their products. Think about how excited you get when you see your favorite superhero or princess – that's the feeling companies want you to have when you see their advertising character.

So next time you're watching TV or scrolling through a website, keep an eye out for advertising characters – maybe you'll discover a new favorite!