Alpha in finance is like the grade you get in school for doing better than the average student in your class. Let's say you are in a class of 20 students and the average grade is a B-. If you get an A on your test, you would have an alpha grade because you did better than the average student in the class.
In finance, alpha is a way to measure how well an investment performs compared to the average performance of similar investments. It measures the excess return of an investment, which is the difference between the actual return of the investment and the expected return based on its level of risk.
Think of it like a race with other investors. If you invest in a stock and it gives you higher returns than what others got, then you will have an alpha. However, if your investment performs worse, then you will have a negative alpha.
Alpha is important because it shows how skilled an investor or fund manager is in picking good investments. If an investor consistently beats the market and has a positive alpha, it means they are doing a good job of finding undervalued assets or making smart investment decisions.
Overall, alpha helps investors evaluate how well their money is being managed and if they are getting higher returns than the market average.