ELI5: Explain Like I'm 5

Alternative data

Alternative data is information from sources that are not typically used by investors to make decisions. It could be anything from satellite images of parking lots, to Twitter posts, to shopping receipts. This data can provide investors with insights that aren't available from traditional sources like stocks and bonds. For example, by looking at satellite images of parking lots, an investor might be able to see how busy different stores are and how that might affect their stock prices.
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