Asset pricing is a way to figure out how much something is worth. Think of it like going to a store and looking at different toys. Some toys cost more money than others, right? That's because they might be made better or be more popular.
Asset pricing is kind of like that, but instead of toys, we're talking about things like stocks, bonds, and real estate. People buy and sell these things all the time, and the price can go up or down depending on how much people want them.
Imagine you have a lemonade stand and you're trying to sell cups of lemonade. If it's really hot outside and lots of people are thirsty, you can charge more money for your lemonade because people want it. But if it's a cloudy day and nobody is around, you might not be able to sell your lemonade at all.
Asset pricing works in a similar way. People try to figure out how much a stock or a piece of property is worth based on how much other people are willing to pay for it. They might look at things like how much money the company is making or how much rent people are paying for similar buildings to come up with a price.
So, in simple terms, asset pricing is just a way for people to figure out the value of something so they can buy and sell it for the right price.