ELI5: Explain Like I'm 5

Authenticité (Zaire)

Authenticité is a word that was commonly used in the country that is now called the Democratic Republic of Congo or Zaire. It was introduced by the president of Zaire, Mobutu Sese Seko, in the 1970s.

Now, imagine you have a special toy that you really love, but someone else comes along and tries to copy it exactly, making their own toy look just like yours. That might make you feel upset because they didn't come up with their own idea, and it's not fair that they're copying you.

The idea behind authenticité is similar. President Mobutu wanted people in Zaire to be proud of their own culture and not try to copy other cultures, especially those from other countries. He believed that it was important for Zaireans to be authentic, meaning they should stay true to their own traditions and customs, and not try to be like someone else.

To promote this idea, Mobutu encouraged people to wear traditional clothing, speak their own languages, and celebrate their own holidays and traditions. He even changed the name of the country from the Republic of the Congo to Zaire, to make it sound more authentic and unique.

Overall, authenticité was a way of celebrating and promoting the unique culture and identity of Zaire and its people. It encouraged people to be proud of who they were and where they came from, and to embrace their own traditions and customs.