ELI5: Explain Like I'm 5

Blink: The Power of Thinking Without Thinking

Okay, kiddo, have you ever made a decision so fast that you didn't even have to think about it? Like when someone tosses a ball at you, and you automatically catch it without really telling your arms and hands what to do? That's kind of like what "Blink" is all about - it's the power of thinking without really thinking.

Now, let's say that you're trying to decide what toy to play with. You might think about different things, like if you're in the mood to use your cars or your building blocks, or if you want to play with a friend. But sometimes, you just kind of know which toy you want without really having to think through all of those things - that's what Blink is like, too.

It's like your brain does all of the thinking for you in a way that you can't even really explain. Scientists have studied this and they've found that sometimes when we make decisions like this, our brains are actually processing information super fast, and it's almost like we're making the decision before we even realize it. That might sound a little weird, but it's actually really helpful sometimes!

For example, let's say you're playing basketball and you need to throw the ball to a friend across the court. If you had to sit there and think about it for a long time, your friend would probably already be in a different spot by the time you threw the ball. But with Blink, your brain can quickly figure out the best way to throw the ball without you even really thinking about it.

Overall, Blink is kind of like a superpower that your brain has. Sometimes we need to spend a lot of time thinking through things, but other times our brains can just figure out what we need to do really quickly - and that's pretty amazing, don't you think?