Brand licensing

Imagine you have a favorite superhero, let's say Spiderman. Spiderman is a popular character that a lot of people like, and companies know that. One day, a company approaches Spiderman's creators and asks if they can put Spiderman's picture on their products. They promise to give Spiderman's creators a part of the money they make from selling the products. This is called brand licensing.

Brand licensing means that one company (the licensee) is allowed to use the name, logo, or images of a brand that belongs to another company (the licensor). The licensee can use the brand to sell their own products, like toys, clothes, or food, and make money from it.

The licensor can choose to license their brand to many different types of products and companies. For example, Disney licenses its brands to many different types of products, so you can find Disney's Mickey Mouse on toys, clothes, theme park rides, and even food products like cereal.

In exchange for the license, the licensee pays a fee or royalty to the licensor. This is usually a percentage of the sales they make from using the brand. The licensor also has rules about how their brand can be used to make sure it's being used in a way that they think is appropriate.

Overall, brand licensing is a way for companies to share popular brands with other companies, make money, and promote their brand to new audiences.