ELI5: Explain Like I'm 5

Business Motivation Model

A business motivation model is like a roadmap for a business. It outlines the goals the business has, what strategies and tactics it can use to reach those goals, and how success will be measured. The model helps everyone involved in the business understand what they need to do and why they are doing it. Think of it like a map with lots of roads and landmarks that help you get to your destination.