Cause-related marketing

Cause-related marketing (CRM) is when companies and organizations team up with charities, non-profit organizations, or causes to work together for a good cause.

Let’s say, for example, that you love your school’s soccer team and want to help them raise money for new equipment. You go to a store and you see a brand of shoes that says if you buy this pair of shoes, some money from the sale will go to your school’s soccer team. This is called cause-related marketing.

Although the company selling the shoes is making money, they’re also using this opportunity to do good for a good cause. By partnering with your school’s soccer team, the company is encouraging people to buy their shoes while also supporting the soccer team, which helps both the company and the soccer team in turn.

A more grown-up example of cause-related marketing would be a beverage company teaming up with an environmental organization to reduce plastic waste. This company might start using recyclable materials for their bottles or cans and also donate a portion of their sales to the environmental organization they’re working with.

In summary, cause-related marketing is when companies and organizations work together to achieve a common goal and do good for a good cause.