Corporate image

Corporate image is like the way people see a company. It's kind of like how you see your favorite superhero when you look at their picture. Just like how your superhero might wear a really cool outfit and have a powerful symbol, a company's corporate image is made up of things like logos, colors, and slogans that help people recognize and remember them.

When a company does things that people like and they have a good reputation, it can even boost their corporate image. For example, if a company always makes really delicious ice cream and people brag about how good it is, more people might want to try it because they trust the company's brand.

On the other hand, if a company does something that people don't like, or if they're known for doing something bad, it can hurt their corporate image. Just like how you might not want to be friends with someone if you hear they're really mean to other people, some people might not want to do business with a company if they hear they're not very environmentally friendly, for example.

Overall, a company's corporate image is important because it can help people recognize and remember them, and it can also help them build trust with their customers.