ELI5: Explain Like I'm 5

Graphic charter

Hey there! Do you like drawing pictures? And do you know how to write your name? Good! So, imagine that the picture you draw and your name written are like a team or a duo that always go together. That's what a graphic charter is all about.

In grown-up terms, a graphic charter is a set of rules that a company, organization or brand follows to keep all of their visual communication (like logos or advertisements) looking the same and recognizable. It's like creating a list of guidelines to make sure that every time someone sees something from that company or brand, they know it's them.

The graphic charter usually includes things like a color palette (a list of colors that they always use), typography (the style and design of the letters) and the logos, images, and symbols that are used. It also lays out how they should be arranged together and the sizes they should be.

It's important to have a graphic charter because it provides consistency and helps people recognize the brand quickly. Just like how you recognize your name and your drawing. So, do you want to create your own graphic charter for your drawings? You can start by deciding what colors and fonts you like and then use those in all your future drawings. Simple, right?
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