Brand equity

Brand equity is how much people like, trust, and know about a brand. A brand may be a company (like Apple), a product (like Coca-Cola), or a person (like Taylor Swift).

When people like and trust a brand, they are more likely to buy the products it offers, or recommend the brand to their friends and family. That makes the brand more valuable and popular over time.

A brand’s equity depends on lots of things. The quality of their products and services, how much money people are willing to spend on those products, how often people hear about the brand (through ads, word of mouth, influencers, and other marketing), and how people feel when they think of the brand all go into how much people know and like a brand.

By investing time and money into building a good brand, companies can enjoy the rewards of strong brand equity, which can include extra sales, more customers, and more trust.