Brand

A brand is like a logo or slogan that is used to represent a company or product. It helps people recognize the company/product and tells them something about what kind of company or product it is. For example, if you see the Nike swoosh logo, you know that the company or product has something to do with sports.

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Brand ambassador, Brand architecture, Brand engagement, Brand extension, Brand licensing, Brand loyalty, Brand management, Brand protection, Brand valuation, Global Brand Database, Green brands, Imprint (trade name)