Brand architecture

Brand architecture is like building something with Lego blocks. You know how when you have a big box of Legos, you can make all kinds of things like houses, cars, and spaceships? Well, a big company is like a box of Legos, and they use the Legos to make different things too.

In this case, the different things they make are their different brands, like Coca-Cola, Sprite, and Fanta. Each brand is like a different Lego creation, and the company uses different types of Lego blocks to make each one unique.

Sometimes, a company might have lots of different brands, and they need to organize them in a way that makes sense. That's where brand architecture comes in.

Think of it like building a Lego tower. You start with a big base, and then you add different Lego blocks on top to make it taller. The base is like the main company, and each brand is like a Lego block that you add on top.

There are different ways to organize the Lego blocks, just like there are different types of brand architecture.

For example, one type of brand architecture is called a "house of brands." This means the company has lots of different brands that are all different from each other, like Proctor & Gamble. They might make laundry detergent, diapers, and makeup, but each brand has its own unique identity and isn't really connected to the others.

Another type of brand architecture is called a "branded house." This is where the main company has a really strong brand, and all the other brands under it are kind of like sub-brands. For example, Walt Disney is a branded house, and all the different things Disney makes, like Mickey Mouse and Frozen, are all part of the Disney brand.

So, that's brand architecture in a nutshell. It's like using Lego blocks to organize and build different brands for a big company.