Brand orientation

Hey there kiddo! Do you know what a brand is? It's like a special name and symbol that a company uses to make people think of them in a certain way.

Brand orientation is when a company really focuses on their brand and tries to make sure everything they do fits with the image they want to have. They want people to think of their brand in a certain way, like how McDonald's wants people to think of their restaurant as a fun and friendly place for families to eat.

So, the company will make sure everything they do matches with that image. They might use certain colors or pictures in their ads, or have their employees wear uniforms that match the brand's image. They might even make sure the music they play in the restaurant fits with the brand's image!

By being brand oriented, a company can be really sure that they are telling people the message they want to send. It's like wearing the same team jersey all the time - people know which team you support!