Product naming is a way of picking a name for a product. Companies usually try to pick a name that sounds good and is easy for people to remember. They also want the name to be related to what the product does. For example, if a company is making a toy that acts like a superhero, they might want to pick a name like "Super Hero Toy" so people know what it is when they hear it. It's important to pick a name that people will like and will help make them want to buy the product.