Celebrity branding

Celebrity branding is when a famous person, like an actor or athlete, chooses to work with a company to promote their products or services. So, if a company wants to sell a new product or service, they might partner with a celebrity to help spread the word.

For example, let's say a new energy drink is being released. The company might choose to partner with a famous athlete to help them advertise the drink. The athlete would appear in commercials, attend events, and share posts about the drink on social media.

By partnering with a famous person, the company can usually get their product more attention because people are more likely to pay attention to something that someone famous is talking about. This can help the company to increase sales and make more money.