ELI5: Explain Like I'm 5

Chief creative officer

A chief creative officer is like the captain of a big ship called a company. But instead of sailing on water, this ship makes things like ads and products. They tell everyone else on the ship, like designers and writers, what kind of ads and products to make.

It's important because without someone leading the way, the ship might go in a direction that nobody likes. The chief creative officer helps make sure the ship stays on course and everyone else knows what to do.