ELI5: Explain Like I'm 5

Choice blindness

Okay, so have you ever been asked to choose between two things, like which snack you want, and then after you choose, someone asks you why you picked that one? Sometimes, even if you thought you were very sure about your choice, you might not actually remember why you picked it. This is kind of like a magic trick, where your brain doesn't realize what's really happening.

Now, imagine if someone could do this trick on purpose, and make you think you picked something you didn't actually choose. This is what choice blindness is - it's when someone tricks you into thinking you made a different choice than the one you actually made.

So let's say you're asked to choose between two cards, the blue one and the red one. You pick the blue card. But then, the person who asked you says "Oh I meant the other blue card, not this one." They switch out the cards, and now you're holding the red card. The person might ask you again why you chose the blue card, and you might say something like "I liked the color" or "It felt right." You don't realize that the card you're holding now is actually the one you didn't choose.

This happens because our brains can be tricked into thinking we made a different choice than we actually did. It's a bit like how magicians make things disappear - they distract your brain so you don't notice what's really happening.

Choice blindness can be used to study how people make decisions, and how they might change their minds if they're given more information later. It's a very interesting field of study, but it can be tricky to understand because it's kind of like a magic trick.