Churn and burn

Churn and burn is a phrase used to describe a marketing tactic where companies acquire as many customers as possible quickly, but then let go of them just as quickly. It's like when you go to a carnival and win a goldfish. You're excited about it for a little while, but after a few days, you forget about it, and it dies.

In business, the goal is to keep customers for as long as possible, which is called retention. Churn and burn is the opposite of retention because companies don't care about keeping their customers happy or satisfied. They're only focused on making money as quickly as possible.

Churn and burn can be dangerous for customers because they may receive poor-quality products or services, and they won't have anyone to turn to when they have problems. It's like buying a toy that falls apart after a few hours, but you can't return it because there's no customer service.

In the long run, churn and burn is not a good strategy for companies because it damages their reputation and reduces their chances of attracting new customers. It's better to focus on building relationships with customers and providing them with value to keep them coming back.